Shopping for makeup online can be convenient, but it can also present some unique challenges. Is the foundation really the right shade? Is this lipstick actually the color you see on your screen? How will this product feel on your skin?
Here are some tips that can help make your online shopping experience smoother.
The convenience of shopping for makeup online
Online shopping platforms can have a broader range of cosmetics and brands than physical stores. Plus, shopping online means browsing from the convenience of your home.
To make online shopping even more convenient, tools like the Citi Shop℠ browser extension can help eligible Citi cardholders save. Citi Shop lets you activate offers and complete your purchases to receive automatic statement credits to your enrolled Citi credit card. Plus, it automatically searches for coupons at checkout.
Decide what you need
Before you begin shopping, it can be helpful to start with a list and hone in on your specific needs. There are so many products out there – going in with a plan can help keep you from overspending.
When you're putting together your list, consider:
- Your skin type: For example, if you have oily skin, you might look for a matte foundation, but if your skin is dry, you might want a cream foundation
- Your routine: How many steps can you realistically incorporate?
- The look you’re going for: What's needed for this?
- Your budget: How many items do you need and in what price range?
If you’re a beginner, you might want to get 3-5 things, experiment, and see what works. If you’re more advanced, you might be looking to replace certain items or expand your collection in specific areas – for example, you might want to try several new eyeshadows.
Research products and check out reviews
A great way to know if something suits your needs is to read reviews online, either on the product listing or personal blogs. Customers may also review products with videos, making it easier to see shades and textures.
Product pages can show information about texture, finish, ingredients, recommended use and more, which can be helpful in deciding
Choosing where to shop
When purchasing cosmetic items online, consider which type of shopping platform you’ll use. Some common platforms are:
Brand Websites: Buying directly from a brand’s official website offers many benefits. They may have the most recent collections, exclusive products or promotions.
Retailers: Multi-brand retailers offer a convenient way to explore a wide range of cosmetics in one place. You may be able to filter and sort by more options, such as brand, price range and product type.
Subscription boxes: Subscription box services are ideal for discovering new products or trying curated selections tailored to specific preferences.
Wherever you shop, it can help to check the platform’s return and refund policies. Can you easily return or exchange an item if it doesn’t meet expectations? How long do you have to return it?
Find the right shade with digital tools
Choosing the right shade can be easier with the help of digital tools. Virtual makeup apps let shoppers upload selfies or use live camera features to see how a particular item might look. Some retailers include a chart and may offer photos that can help shoppers match shades to their skin tone.
If you’re still unsure what shade to buy, consider purchasing smaller or sample sizes to test products before committing to full-sized versions.
Make the most of deals and promotions
Smart shopping can help you save money when buying makeup and cosmetic items online. Look for sign-up coupons, loyalty programs and seasonal sales to get discounts. Remember, Citi Shop can help you save – activate offers and complete your purchase to receive statement credits. Plus, Citi Shop searches for coupons automatically.
Disclosure: This article is for general educational purposes. It is not intended to provide financial advice. It also is not intended to completely describe any Citi product or service. You should refer to the terms and conditions financial institutions provide for various products.
