Whether you’re shopping online or in-store, the way we shop is changing faster than ever. New technology is making the shopping experience quicker, more convenient and more personalized. As consumer trends shift, keeping up with all the new resources at your fingertips may feel overwhelming. Let’s look at some of the latest trends that are changing the way we browse, buy and find bargains.
Trend 1: Personalized online shopping experiences
From product discovery to deals and sales, businesses are tailoring their offerings directly to the individual consumer.
Data-driven personalization
When you shop online, companies might use your browsing and purchase history to show you personalized deals and offers. You might receive a special “buy one, get one” offer when you log into the company’s app, or a personalized email with deals just for you. Using AI, companies may even predict what other products you might be interested in.
Augmented and virtual shopping
AR, or augmented reality, is a technology that allows apps and services to insert digital objects into a physical space using your smartphone’s camera. This has revolutionized the online shopping experience, especially in the fashion, makeup and furniture industries. Now you can see how that new couch might look in your living room or try on a new pair of glasses without going to the store.
Some companies are even beginning to offer VR shopping experiences through the metaverse. Using a VR headset, you can explore store shelves and examine a wide range of products in a more personalized way than just scrolling through search results.
Trend 2: Social media and mobile-first commerce
If you made your last big purchase on your mobile device, you’re not alone. Mobile ecommerce sales made up 60% of all online purchases in 2023, and it’s only grown since.
Social shopping
One of the biggest contributors to the rise of mobile purchases is shopping experiences embedded directly into social media platforms. Users can watch a video about a new product and buy it directly without having to leave the app. Influencers might demonstrate the unique features of a product and show it off in a unique, genuine way that connects directly with customers.
Apps and rewards programs
Many companies offer deals and exclusive items through a loyalty program. By signing up or downloading an app, you might earn points or credit that can be redeemed for discounts and free purchases. These deals may be offered exclusively through a mobile app.
Trend 3: Convenience-driven purchases
More and more companies are aiming to make the shopping experience as convenient as possible for the customer.
Autoship services allow you to set and forget shipments for regular essentials like groceries, pet supplies and medications. Many companies offer discounts for setting up autoship subscriptions, providing even more value for the consumer.
Some companies even offer personalized subscription boxes. From meal kits to monthly wardrobe updates, these curated boxes can help take care of regular purchases and provide a nice surprise in the mail.
