Advantages of Online Shopping

With all the benefits of online shopping, its popularity comes as no surprise. Online shoppers can explore a wide variety of products without ever leaving the comfort of their home. They can compare prices quickly and effortlessly and can sometimes access better deals and discounts. Discover some of the advantages of online shopping below.


When you shop online, you can browse many products at a time and search and filter quickly to find the item you want. E-commerce companies may include other convenient features like free shipping, package tracking, fast shipping and free returns. And, of course, you can have purchases delivered right to your home.


Forget browsing through different stores until you find what you want – most e-commerce sites let you search their entire catalog of products and filter results based on price, brand, features and much more. There’s also less pressure to make a purchase when you shop online. You can add products to your cart for later or save them to a wish list and wait for a price drop.

Comparing prices

Comparing prices when you shop online is as easy as opening a new browser tab. Not only can you quickly compare different brands or products on the same site, but you can also compare prices and deals across different e-commerce platforms. You can even use price comparison websites and apps to find the best price.

Finding promo codes or discounts

Online coupons and special offers help online shoppers to save some money on their purchases. The Citi ShopSM browser extension automatically searches to find money-saving offers in the form of percent or amount back offers that give you statement credits to your enrolled Citi® credit card after you activate the offer. Plus, you can save with coupons at checkout.

Shipping options

Depending on the e-commerce platform, you may be able to access various shipping options, too. Have your items shipped to your home or workplace, send gifts directly to your loved ones or pick up your items at a brick-and-mortar location.

Reading reviews

Shopping in-store may mean making a purchase decision about a product without all the information. Shopping online lets consumers easily browse reviews and testimonials as they shop. Many e-commerce sites allow customers to leave reviews and rate products, and savvy shoppers can also seek out blogs and video reviews on other websites and social media.

Bottom Line

Online shopping is an excellent way to make purchases without sacrificing time and energy on in-store browsing. Shopping online may help you to save time and money and can be a simpler, more streamlined shopping experience. 

Disclosure: This article is for educational purposes. It is not intended to provide legal, investment, or financial advice and is not a substitute for professional advice. It does not indicate the availability of any Citi product or service. For advice about your specific circumstances, you should consult a qualified professional.

Additional Resources

  • Utilize these resources to help you assess your current finances & plan for the future.

  • Learn how FICO® Scores are determined, why they matter and more.

  • Review financial terms & definitions to help you better understand credit & finances.