Category of Personal Information

Our Business or Commercial Purpose(s) for Collecting this Information

Personal Identifiers, such as your name, addresses, phone number, e-mail, alias, mother's maiden name, as well as Social Security number, and information that appears on your Driver's license, Green card, National ID, State ID, or Passport/Visa which are considered Sensitive Personal Information

• Authenticate you so that you can access the Sites/Services and conduct account transactions on the Sites/Services;
• Reviewing and processing applications for our Services and transactions;
• Processing transactions;
• Intake of new customers;
• Account maintenance and servicing;
• Ensure that the Sites/Services function properly and otherwise administer the Sites/Services;
• Providing customer service;
• Provide you with account information, as well as information regarding our branches and branch events;
• Improving our products and Sites/Services;
• Performing research and business analytics, and identifying usage trends;
• Engaging in fraud monitoring and prevention;
• Compliance with applicable laws and regulations;
• Protecting our business and our customers against illegal activity;
• Performing audits;
• Verifying requests made pursuant to this Notice;
• Tailoring marketing communications from our affiliates as well as from selected third parties;
• Managing our business effectively;
• Responding to your inquiries, fulfilling requests and requesting your feedback;
• Developing new products and services;
• Expanding our business activities.

Characteristics of Protected Classifications, including gender, race, age, and your citizenship and military status, all of which are considered Sensitive Personal Information.

• Reviewing and processing applications for our Services and transactions;
• Intake of new customers;
• Account maintenance and servicing;
• Ensure that the Sites/Services function properly and otherwise administer the Sites/Services;
• Providing customer service;
• Improving our products and Sites/Services;
• Performing research and business analytics, and identifying usage trends;
• Engaging in fraud monitoring and prevention;
• Compliance with applicable laws and regulations;
• Protecting our business and our customers against illegal activity;
• Performing audits;
• Verifying requests made pursuant to this Notice;
• Tailoring marketing communications from our affiliates as well as from selected third parties;
• Managing our business effectively;
• Developing new products and services;
• Expanding our business activities.

Demographic Information, including date of birth, information from a birth certificate or death certificate, and relationship status.

• Reviewing and processing applications for our Services and transactions;
• Intake of new customers;
• Account maintenance and servicing;
• Ensure that the Sites/Services function properly and otherwise administer the Sites/Services;
• Providing customer service;
• Improving our products and Sites/Services;
• Performing research and business analytics, and identifying usage trends;
• Engaging in fraud monitoring and prevention;
• Compliance with applicable laws and regulations;
• Protecting our business and our customers against illegal activity;
• Performing audits;
• Verifying requests made pursuant to this Notice;
• Tailoring marketing communications from our affiliates as well as from selected third parties;
• Managing our business effectively;
• Developing new products and services;
• Expanding our business activities.

Financial Information, including Tax ID, bank account and/or payment card information, credit history, credit score, credit report, account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account, all of which are considered Sensitive Personal Information.

• Authenticate you so that you can access the Sites/Services and conduct account transactions on the Sites/Services;
• Reviewing and processing applications for our Services and transactions;
• Intake of new customers;
• Account maintenance and servicing;
• Ensure that the Sites/Services function properly and otherwise administer the Sites/Services;
• Providing customer service;
• Improving our products and Sites/Services;
• Performing research and business analytics, and identifying usage trends;
• Engaging in fraud monitoring and prevention;
• Compliance with applicable laws and regulations;
• Protecting our business and our customers against illegal activity;
• Performing audits;
• Verifying requests made pursuant to this Notice;
• Tailoring marketing communications from our affiliates as well as from selected third parties;
• Managing our business effectively;
• Developing new products and services;
• Expanding our business activities.

Commercial Account and Transaction Information, including your user ID, account holder name, account PIN and password, security question(s) and word(s), signature, assets in the account; bank SWIFT code, credit card PIN, loyalty program information (when applicable), merchant name and contact information, merchant category code, transaction data/history, and language preference. Your credit card PIN is considered Sensitive Personal Information.

• Authenticate you so that you can access the Sites/Services and conduct account transactions on the Sites/Services;
• Reviewing and processing applications for our Services and transactions;
• Intake of new customers;
• Account maintenance and servicing;
• Ensure that the Sites/Services function properly and otherwise administer the Sites/Services;
• Providing customer service;
• Improving our products and Sites/Services;
• Performing research and business analytics, and identifying usage trends;
• Engaging in fraud monitoring and prevention;
• Compliance with applicable laws and regulations;
• Protecting our business and our customers against illegal activity;
• Performing audits;
• Verifying requests made pursuant to this Notice;
• Tailoring marketing communications from our affiliates as well as from selected third parties;
• Managing our business effectively;
• Developing new products and services;
• Expanding our business activities.

Internet or other Electronic Network Activity Information, such as usage data through Citi's mobile apps (e.g. the date and time the app on your device accesses our servers and what information and files have been downloaded to or presented through the app), information collected through cookies, web beacons and other technologies (e.g. operating system name and version, browser type and version), and aggregated information about your visits to, or use of, our Sites/Services, as well as across other sites, and various attributes associated with your device (e.g. device manufacturer and model, unique ID assigned to your device, IP address, installed fonts, language preference and browser settings, and time zone in order to create a device fingerprint or identifier so that we can recognize your device) and mobile carrier information (e.g. carrier name, line type, country code) and other mobile subscriber related metadata. While that information alone may not reveal your specific individual identity, we may associate this usage and Other Information we collect with Personal Information about you.

• Authenticate you so that you can access the Sites/Services and conduct account transactions on the Sites/Services;
• Reviewing and processing applications for our Services and transactions;
• Intake of new customers;
• Account maintenance and servicing;
• Ensure that the Sites/Services function properly and otherwise administer the Sites/Services;
• Providing customer service;
• Improving our products and Sites/Services;
• Reviewing statistical information about use of the Sites/Services in order to improve their design and functionality, to understand how they are used, and to assist us with resolving questions about the Sites/Services;
• Facilitate social sharing functionality, where appropriate;
• Performing research and business analytics, and identifying usage trends;
• Engaging in fraud monitoring and prevention;
• Compliance with applicable laws and regulations;
• Protecting our business and our customers against illegal activity;
• Performing audits;
• Verifying requests made pursuant to this Notice;
• Tailoring and sending marketing communications from our affiliates and for selected third parties;
• Servicing your account and marketing to you, including advertisements and other communications tailored to you, on our Sites/Services and third-party sites, as well as offline (please see the Online Advertising section for more information on our online advertising practices);
• Recognizing you, your device or your browser when you use the Sites/Services so that we can facilitate navigation, display information more effectively, store your preferences and otherwise personalize your experience and enhance the use of the Sites/Services;
• Managing our business effectively;
• Developing new products and services;
• Operating, maintaining, and protecting our Sites/Services;
• Tracking responses to our e-mails and advertisements and measuring the success of our marketing campaigns;
• Understanding your interests and preferences;
• Expanding our business activities.

Geolocation Information, including precise physical location of your device by using satellite, cell phone tower, or wireless local area network signals (for example), as well as through the use of beacons in our branches. Your precise geolocation is considered Sensitive Personal Information.

• Reviewing and processing applications for our Services and transactions;
• Intake of new customers;
• Account maintenance and servicing;
• Ensure that the Sites/Services function properly and otherwise administer the Sites/Services;
• Providing customer service;
• Improving our products and Sites/Services;
• Performing research and business analytics, and identifying usage trends;
• Engaging in fraud monitoring and prevention;
• Compliance with applicable laws and regulations;
• Protecting our business and our customers against illegal activity;
• Performing audits;
• Verifying requests made pursuant to this Notice;
• Tailoring marketing communications from our affiliates as well as from selected third parties;
• Managing our business effectively;
• Developing new products and services;
• Expanding our business activities.

We also may use your device's physical location to provide you with personalized location-based services and content, as well as to understand traffic patterns in and around our branches. In some instances, you may be permitted to allow or deny such uses and/or sharing of your device's location, but, if you choose to deny such uses and/or sharing, we may not be able to provide you with the applicable personalized services and content. We will collect your precise physical location only with your consent.

Professional, Employment, and Educational Information, including information about your education, employment and employment history, and property, criminal offenses, and dependent/beneficiary name(s).

• Reviewing and processing applications for our Services and transactions;
• Intake of new customers;
• Account maintenance and servicing;
• Ensure that the Sites/Services function properly and otherwise administer the Sites/Services;
• Providing customer service;
• Improving our products and Sites/Services;
• Performing research and business analytics, and identifying usage trends;
• Engaging in fraud monitoring and prevention;
• Compliance with applicable laws and regulations;
• Protecting our business and our customers against illegal activity;
• Performing audits;
• Verifying requests made pursuant to this Notice;
• Tailoring marketing communications from our affiliates as well as from selected third parties;
• Managing our business effectively;
• Developing new products and services;
• Expanding our business activities.

Biometric Information, which is considered Sensitive Personal Information.

• Authenticate you so that you can access the Sites/Services and conduct account transactions on the Sites/Services;
• Reviewing and processing applications for our Service and transactions;
• Intake of new customers;
• Account maintenance and servicing;
• Ensure that the Sites/Services function properly and otherwise administer the Sites/Services;
• Providing customer service;
• Improving our products and Sites/Services;
• Performing research and business analytics, and identifying usage trends;
• Engaging in fraud monitoring and prevention;
• Compliance with applicable laws and regulations;
• Protecting our business and our customers against illegal activity;
• Performing audits;
• Verifying requests made pursuant to this Notice;
• Managing our business effectively;
• Developing new products and services;
• Expanding our business activities.

Audio and Visual Information, including your photo (when provided), image documentation, and your voice recordings (when provided).

• Reviewing and processing applications for our Service and transactions;
• Intake of new customers;
• Account maintenance and servicing;
• Ensure that the Sites/Services function properly and otherwise administer the Sites/Services;
• Providing customer service;
• Improving our products and Sites/Services;
• Performing research and business analytics, and identifying usage trends;
• Engaging in fraud monitoring and prevention;
• Compliance with applicable laws and regulations;
• Protecting our business and our customers against illegal activity;
• Performing audits;
• Verifying requests made pursuant to this Notice;
• Managing our business effectively;
• Developing new products and services;
• Expanding our business activities.

Inferences, drawn from any of the information above to create a profile about you that may reflect, for example, your preferences, characteristics, and behavior.

• Providing customer service and support;
• Improving our products and Sites/Services;
• Performing research and business analytics;
• Tailoring marketing communications from our affiliates as well as from selected third parties;
• Expanding our business activities.

For more information, please see the Online Advertising below.