Venture Innovation envisions future growth opportunities for Citi and develops new products and services that respond to the changing business, societal, and economic landscape of the 21st century. The team combines a deep entrepreneurial bench with end-to-end digital capabilities, and has a global presence that stretches from San Francisco to New York, Washington, DC, London, Zurich, and Singapore.
Our Approach
Envision
We identify technological, behavioral, economic, and societal “white spaces” where Citi can create positive change and engage the next generation of high-growth clients.
Collaborate
We partner inside and outside of Citi to develop sustainable growth strategies, competitive IP, and solutions to unmet market challenges.
Launch
We incubate and deliver dynamic new solutions that serve unmet market needs, utilizing multiple paths to market—from internal incubation to new venture spin-outs.
Focus areas
Institutional Innovation
Companies and institutions of all sizes and industries are reinventing themselves for the digital age and beyond. How can we support Citi’s institutional clients in adapting to the new frontier of business and technology?
Wealth
With a once-in-a-generation wealth transfer underway, the changing composition and needs of 21st-century wealth clients will soon outpace existing solutions. How can we help Citi win and delight the diverse, global next-generation new wealth client?
Blockchain and Digital Assets
Blockchain technology is driving a revolution in financial services, from digital currencies to decentralized finance (DeFi) and non-fungible tokens (NFTs). How can we help shape the transition to a financial system built on these technologies and enable the new possibilities they entail? Our Zurich-based team is exploring that question in partnership with key players across Europe’s crypto ecosystem.
Public-Private Innovation
The economy of the future will increasingly be driven by Environmental, Social, and Governance (ESG) targets that will require unprecedented partnership between the private and public sector to achieve. How can we help develop collaborative platforms that accelerate this shift and foster the innovation needed to usher this economy in?
Technology and Racial Equity
As diversity and inclusion take center stage around the world, how can we help pioneer technology practices that reduce bias and increase equity for people and communities of color?
Next-Gen Talent
The next-generation workforce will be more female, diverse, and impact-driven than ever before. How can we ensure that Citi remains a top destination for emerging campus talent?
Capabilities and Programs
We leverage a wide range of tech and innovation capabilities, partnerships, and internal programs to address our focus areas from a variety of perspectives and build dynamic solutions around them.
Citi® University Partnerships in Innovation & Discovery (CUPID)
The CUPID program engages and embeds students and early career professionals from leading universities in innovation efforts across Citi. CUPID partners with universities, external organizations, and teams across Citi on a variety of initiatives that seek to empower innovation and discovery within our firm while helping individuals of all backgrounds develop the skills they will need to thrive in the modern workplace.
D10X®
D10X pairs in-house entrepreneurs with product teams within Citi’s Institutional Clients Group and Global Wealth organization to help discover and advance strategic growth areas that can propel Citi into the future. Through in-market experimentation and client validation as well as unique processes and perspectives, D10X helps internal teams methodically build confidence in a new project’s chance of success.
Studio
Bringing together our User Research, Design, Product, Data Science, and Engineering groups, the Studio focuses on building and shipping values-based, publicly available digital products and services such as City Builder® by Citi and Worthi® by Citi.
Examples of our Work
Bridge built by CitiSM
A digital lending platform that helps small and medium-sized businesses—particularly Minority Depository Institutions—connect with regional, local, and community banks for loans up to $10 million. D10X worked with the Citi Commercial Bank to develop and launch the platform, which is currently available to businesses in the Southeast and Rockies regions of the U.S.
Citi Securities Lending Access
A fully automated solution that allows wealth management firms to deliver a securities lending program to their customers—giving their customers the opportunity to earn additional revenue on their stocks, bonds, and ETFs without requiring the firms to develop internal programs from scratch. D10X helped develop the solution alongside Citi’s Agency Securities Lending team and fintech firm Sharegain.
City Builder® by Citi
A free, data-driven platform designed to help investors, fund managers, developers, municipalities, and community members make impactful place-based investments. City Builder provides investors with tools and information about local demographics, social needs, and investment funds to help them find investment opportunities that will make a positive impact.
Onward
A fintech platform designed to help co-parents manage shared finances for their children more easily. With Onward, co-parents can streamline the often tense communication about finances, quickly share past or future expenses, and see a clear balance of who owes whom.
The idea for Onward was incubated, tested, and developed within D10X. The app launched publicly in March 2021 and Citi Ventures participated in the company’s first funding round.
Proxymity
An end-to-end digital investor communications platform that directly
connects issuers, investors, and their intermediaries to provide accurate,
transparent, and more immediate data to improve business relations.
Proxymity’s services include a real-time proxy voting platform and a
shareholder disclosure platform.
Developed in D10X alongside Citi Equities & Securities Services and
Citi's Lab Network, Proxymity launched as an independent entity in 2018 and
is now backed by a consortium of prominent financial institutions, including Citi.
Trade Information Network (TIN)
A trusted trade information registry that allows banks to extend financing to corporates much deeper into the supply chain. D10X supported the development of the platform within Citi Treasury & Trade Solutions, then Citi formed a consortium with other global banks to spin out TIN as an independent business in 2019.
Worthi® by Citi
A free, online tool that provides personalized market insights and resources for workers to improve their skills in today’s evolving job market. Leveraging data on 1,800+ roles and 17,000+ skills, Worthi can help users identify and grow their skills, explore new professional paths, and confidently pursue their career goals.
