Citi Ventures Studio develops new products and services that drive economic vitality for people and communities.

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Our approach


We analyze technological, behavioral, and societal trends affecting economic vitality to identify discrete areas where Citi can drive change that helps people and communities thrive.


Economic vitality spans industries and countries. We partner across the innovation ecosystem and within Citi to develop shared expertise and collaborate on creative solutions.


We incubate new products to help drive economic vitality and positively change the lives of people and communities. The team combines a diverse background in product, design, strategy, and technology with a passion for change.

Focus Areas

We explore several interrelated trends impacting economic vitality for people and communities, including:

The Future of Work

Globalization and technology are redefining the future of work and changing the demand for all kinds of human capital. How can we help people achieve upward mobility in the rapidly changing job world of work?

Solution: Worthi® by Citi

Cities and Growth

Innovation creates new jobs and drives growth for people and communities. How can we help cities build on their local strengths to attract and develop the talent, ideas, and resources needed for growth?

Solution: City Builder® by Citi

Programs and Solutions

Citi® University Partnerships in Innovation & Discovery (CUPID)

The CUPID program embeds students from top universities in innovation activities across Citi, where they co-create and design strategic product and service solutions while gaining exposure to various aspects of Citi's businesses. CUPID projects help strengthen Citi's relationships with leading universities and enable talented students—many of whom are women, people of color, and/or come from non-traditional backgrounds—to engage with the firm on solving complex, real-world challenges.

For more information on CUPID, click here

City Builder® by Citi

City Builder is a free, data-driven platform designed to help investors, fund managers, developers, municipalities, and community members make impactful, place-based investments, beginning with U.S. Opportunity Zones. City Builder provides investors with tools and information about local demographics, social needs, and investment funds to help them find investment opportunities that will make a positive impact.

For more information on City Builder, click here

Worthi® by Citi

Worthi is a free, online tool that provides personalized market insights and resources for workers to improve their skills in today’s evolving job market. Leveraging data on 1,800+ roles and 17,000+ skills, Worthi can help users identify and grow their skills, explore new professional paths, and confidently pursue their career goals.

For more information Worthi, click here

In the News


Citi Ventures Studio Supports Columbia Business School Student Team Project


Investing in STEM for Growth in Education and Workforce Development