Supporting Atomic to improve the consumer banking experience

The proliferation of mobile banking and fintech companies has empowered consumers, giving them more control over how they invest and where they put their money.

But technology has yet to fully conquer one consistent issue for both consumers and financial institutions: managing core financial account connections. Whether it’s switching direct deposits, updating payment methods, managing bills and subscriptions or optimizing tax withholdings, these processes have historically been slow and manual.

Imagine if switching a direct deposit, updating recurring payments or adjusting paycheck withholdings took minutes, not days. Consumers could effortlessly make their financial lives more efficient, while financial institutions and fintechs – who rely on account activity as a foundation for deeper customer relationships – would gain access to broader engagement opportunities.

Solving these challenges comes down to one thing: data. What relevant information do payroll providers, merchants, and financial institutions already know that could streamline these processes? Atomic is bridging that connectivity gap, and that is why we are so excited to highlight their approach.

By offering financial institutions secure access to user-permissioned payroll, merchant, and tax data through APIs, Atomic helps automate essential financial actions—direct deposit switching, payment switching, bill and subscription management, and tax optimizations—removing many of the existing friction points.

The impact? Financial institutions benefit from lower customer acquisition costs, increased transaction activity, and greater long-term value. These services deepen loyalty and position institutions to become trusted financial partners, encouraging consumers to adopt additional products and services.

Looking ahead, Atomic is expanding its impact through a growing suite of products, including:

• Payment Switching + Subscription Management: The company’s PayLink product lets customers update payment methods and manage bills and subscriptions across merchants and recurring billers.
• Tax Withholding: Atomic has partnered with tax service firms to help customers set up more precise paycheck withholding amounts, thus helping them avoid overpayments.
• Income & Employment Verification: Atomic’s Verify solution helps financial institutions verify consumers’ income and employment status when they apply for a loan or mortgage.

With these solutions, Atomic is demonstrating that consumers no longer have to settle for legacy processes and technology. Co-founder and Chief Executive Officer Jordan Wright is an experienced fintech founder, having started and sold Unbill (acquired by Q2 in 2017) with Co-Founder and Chief Technology Officer Scott Weinert. Scott and Jordan joined forces with Andrea Martone, Chief Product Officer, to build Atomic.

Citi Ventures has identified Atomic as a leading player in the payroll connectivity space, and we are delighted to announce our investment alongside Capital One Ventures and F.N.B. Corporation. We are happy to support a company that is untangling the connected banking and account primacy maze and introducing a proven, secure and scalable customer-centric solution.

Atomic’s willingness to tackle what has been a major headache for consumers gives us confidence that they have a prosperous future ahead. Our congratulations to Jordan, Scott, Andrea and the entire Atomic team!