D10XSM partners with Citi's core businesses to discover and advance strategic growth areas that can propel Citi into the future.
Our Approach
We address Citi clients' most critical issues across the Global Consumer Bank and Institutional Clients Group.
Providing unique processes and perspectives, our in-house entrepreneurs partner with internal product teams to methodically build confidence in a new project’s chance of success.
We take a different approach to validating concepts – instead of asking customers what they will do with a product or service, we launch experiences in-market and rigorously measure how they actually behave.
How We Help
• Opportunity identification
• Product conceptualization
• Market validation through demand testing
• Rapid prototyping
• Clear, confident product decision making
• Actionable content and POVs
• Client/business unit co-creation
• New revenue propositions
Highlights
ProxymitySM
Proxymity is an end-to-end digital investor communications platform that directly connects issuers, investors, and their intermediaries to provide accurate, transparent, and more immediate data to improve business relations. Proxymity’s services include a real-time proxy voting platform and a shareholder disclosure platform.
Developed in D10X alongside Citi Equities & Securities Services and Citi's Lab Network, Proxymity launched as an independent entity in 2018 and is now backed by a consortium of prominent financial institutions, including Citi.
Ensemble
Ensemble is a fintech platform designed to help co-parents manage shared finances for their children more easily. With Ensemble, co-parents can streamline the often tense communication about finances, quickly share past or future expenses, and see a clear balance of who owes who.
The idea for Ensemble was incubated, tested and developed within D10X. The app launched publicly in March 2021 and Citi Ventures participated in the company’s first funding round.
