D10XSM partners with Citi's core businesses to discover and advance strategic growth areas that can propel Citi into the future.
Our Approach
We address Citi clients' most critical issues across the Global Consumer Bank and Institutional Clients Group.
Providing unique processes and perspectives, our in-house entrepreneurs partner with internal product teams to methodically build confidence in a new project’s chance of success.
We take a different approach to validating concepts – instead of asking customers what they will do with a product or service, we launch experiences in-market and rigorously measure how they actually behave.
How We Help
• Opportunity identification
• Product conceptualization
• Market validation through demand testing
• Rapid prototyping
• Clear, confident product decision making
• Actionable content and POVs
• Client/business unit co-creation
• New revenue propositions
Highlights
ProxymitySM
Proxymity is an end-to-end digital investor communications platform that directly connects issuers, investors, and their intermediaries to provide accurate, transparent, and more immediate data to improve business relations. Proxymity’s services include a real-time proxy voting platform and a shareholder disclosure platform.
Developed in D10X alongside Citi Equities & Securities Services and Citi's Lab Network, Proxymity launched as an independent entity in 2018 and is now backed by a consortium of prominent financial institutions, including Citi.
CitiConnect® for Blockchain
D10X helped develop CitiConnect® for Blockchain in partnership with Citi client NASDAQ and Chain, a Citi Ventures portfolio company. The solution enables straight-through payment processing and automated reconciliation using a blockchain-based distributed ledger to record and transmit payment instructions.
