Samantha Holder

Samantha Holder

Vice President & Product Manager, Studio

"I am excited to build innovative and inclusive products with a team that is revolutionizing finance."


Product Management, Marketing Strategy, Design Thinking, Operations


As a product manager on the Studio team, Samantha collaborates with internal and external partners to develop products and services that promote economic vitality.

Before joining Citi Ventures, Samantha was an associate product manager at Western Digital, where she helped launch the world’s fastest UHS-I SD cards and readers. Prior to that, she developed an in-app pricing strategy for developing countries at Smule and optimized team workflow through product and process improvements at LinkedIn.

Samantha received her BA in Cognitive Science from UC Berkeley with a minor in Applied Language Studies. Coming from a restaurant family and the Garlic Capital of the World, Samantha has an insatiable love for all things food-related. She also recently completed her first half-marathon and is excited to continue her running practice. Feel free to reach out with any restaurant or trail recommendations!