Raven Veal

Raven L. Veal

Strategic Design Lead, Racial Equity Design and Data Initiative, Venture Innovation

"My goal is to advance economic prosperity and community health through the design of equity-centered ventures."


Corporate Innovation, Design Strategy, Enterprise Design Thinking, Inclusive and Participatory Research Practices, Mixed Methods, Speculative Design (Afrofuturism), Storytelling


Raven L. Veal, PhD is a Strategic Design Lead for Citi Ventures Studio. She is excited to support the development of equitable product and service experiences as a key objective of Citi’s Action for Racial Equity initiative.

Prior to joining Citi, Raven was a Design Researcher at IBM, where she led and conducted research to produce evidence-based design insights for clinical development solutions. During her time at the company she launched the Watson Health Design Justice Initiative, a grassroots effort dedicated to addressing racial health disparities through digital technologies. She also contributed to the IBM Racial Equity in Design Initiative, leading the development and publication of a leadership guide for design managers.

Raven is a Southwest Angel Network (SWAN) Advisor, supporting angel investors in evaluating healthcare technology companies that apply for funding, as well as a recipient of the 2020 Notley Fellowship, which supports young leaders in making positive social change. She holds a PhD in Behavioral Science from the University of Texas Health Science Center, an MS in Public Health from Texas A&M Health Science Center, and a BA in Psychology from Texas A&M University. She is based in Austin, Texas.