
Dana Wohlfarth
Vice President, Marketing & Communications
"The only way to understand media is to be completely immersed in the trending stories of the day."
Location
New York, NY, USA
Expertise
Public Relations, Media Outreach, Messaging Development, Strategic Communications, Executive Visibility, Content Development
Bio
Dana leads Citi Ventures’ public relations and external media relations work. She focuses on messaging development, award and event opportunities, and strategic media relations strategy.
Dana’s career spans both the public and private sectors. She started her career in state government, leading communications for elected officials on sensitive policy and legislative subjects. More recently, she worked with public relations agency Red Havas, conducting earned media outreach, auditing and research efforts, and content development across owned social media channels. She has worked closely with executives across the finance and consulting space to refine their personal narratives and contribute to larger organizational messaging priorities through both media interviews and owned-channel content.
Dana received her Bachelor’s degree from Villanova University and obtained her Master’s degree from George Washington University. In her free time, she can be found walking her dog Mollusk, diving into a new book, or tuning into Jeopardy!.