Bob Petrie

Bob Petrie

NAM Regional Lead, ICG D10X

"I love building new products and businesses, and I'm fortunate that Citi Ventures allows me to do so on such a grand scale for a company that has so much potential."


Entrepreneurship, Lean Startup, Corporate Innovation, Sales Strategy, Design Thinking, SaaS, Analytics, Agile Development, Leadership, Product


Bob is an Entrepreneur-in-Residence with the D10X Innovation program. He works with internal startup teams within Citi, coaching them through all stages of a startup lifecycle from ideation to launch.

Bob is a seasoned entrepreneur, having spent most of his career building new products, launching new businesses, and transforming companies. He started his career as a technologist, but after founding his first company in the late ‘90s he became solely focused on leading startups. Since then he’s co-founded or co-led six other companies, has been funded nine times, and has been through seven M&A transactions.

Bob is an active member of the NYC entrepreneurship community, regularly coaching and mentoring young entrepreneurs. He received a Computer Science degree from Rutgers University and a Masters in Technology Management from the University of Pennsylvania. He lives in the suburbs of New Jersey with his wife, three kids, and two dogs.