Bob Petrie

Bob Petrie

Senior Vice President, Entrepreneur in Residence, D10X

"I love building new products and businesses, and I'm fortunate that Citi Ventures allows me to do so on such a grand scale for a company that has so much potential."


Entrepreneurship, Lean Startup, Corporate Innovation, Sales Strategy, Design Thinking, SaaS, Analytics, Agile Development, Leadership, Product


Bob is an Entrepreneur-in-Residence with the D10X Innovation program. He works with internal startup teams within Citi, coaching them through all stages of a startup lifecycle from ideation to launch.

Bob is a seasoned entrepreneur, having spent most of his career building new products, launching new businesses, and transforming companies. He started his career as a technologist, but after founding his first company in the late ‘90s he became solely focused on leading startups. Since then he’s co-founded or co-led six other companies, has been funded nine times, and has been through seven M&A transactions.

Bob is an active member of the NYC entrepreneurship community, regularly coaching and mentoring young entrepreneurs. He received a Computer Science degree from Rutgers University and a Masters in Technology Management from the University of Pennsylvania. He lives in the suburbs of New Jersey with his wife, three kids, and two dogs.