Doing Business in Vietnam
Vietnamese Market Spotlight:
Since the 1970s, Citi has partnered with businesses in Vietnam, bringing an attitude and global perspective derived from years of experience and local market knowledge backed by insights from around the world. With an extensive history in Vietnam, Citi has been one of the key players in shaping the country's continually evolving banking landscape. The Bank has over 70% of the multinational corporate customer base as a result of financial solutions that are both scalable and time tested by the most demanding customers. Citi's large multinational company base resulted in the expansion of the Commercial Bank business in 2014. CCB Vietnam serves small and medium enterprises and leverages the large supply chain opportunities in the country.
Mid-sized businesses that want to take advantage of Vietnam's significant export opportunities require commercial banking solutions that simplify doing business across borders. More and more, Vietnamese companies and foreign businesses whose growth strategies include a presence in Vietnam are turning to CCB for customized financial solutions that can help them mitigate risk, manage cash flow and obtain financing. Moreover, CCB's unique combination of global reach and local expertise provides clients with access to Relationship Managers who deliver insights, business intelligence and market expertise not only in Vietnam but in many of its major export destinations, including the US, EU, Japan, China, and ASEAN.
About Citi Commercial Bank Vietnam
Citi opened its first representative office in Hanoi in 1993 and a year later became the first US financial institution licensed for full branch operations. Citi Commercial Bank (CCB) serves clients by anticipating their needs and providing them with unmatched levels of service and innovative solutions designed to meet their specific needs. CCB has offices in Hanoi, a diversified industrial and commercial center, and Ho Chi Minh City, Vietnam's economic hub. The quality of Citibank N.A., in Vietnam's solutions and services is regularly recognized by authoritative industry observers.
CCB Vietnam Country Business Head
Mr. Lim, who has been in his current role since May 2014, joined Citi in May 2007 as a Relationship Manager serving middle market clients in Singapore. He moved up the ranks to become a sales team head and was eventually part of the management team in the Singapore Commercial Bank Business where he gained extensive experience in developing credit and trade solutions to meet the needs of mid-sized businesses across various industry segments. In 2014, he led the feasibility study to launch the Commercial Bank Business in Vietnam and was appointed Country Business Head.
"An extraordinary banker is one who truly understands the client's business and has the courage to give honest advice."
- Raymond Lim