Employees across Citi identify critical problems that our clients face, and explore ways to solve those problems leveraging Citi’s competitive advantage.
Through customer development and hypothesis testing, Citi employee founders validate the problem statement, solution hypothesis, and business model.
D10XSM brings products to market, co-creating with our clients to solve their pain points and generate new growth opportunities.
Founders receive support on go-to-market strategy, product management, and new business creation efforts, including coaching and guidance from a team of entrepreneurs in residence.
Proxymity is a new digital proxy voting platform for corporate shareholders that was conceived and developed through D10XSM. The platform directly connects and authenticates equity issuers and investors and makes the voting process more efficient, accurate, and transparent.
D10XSM helped develop CitiConnect® for Blockchain in partnership with Citi client NASDAQ and Chain, a Citi Ventures portfolio company. The solution enables straight-through payment processing and automated reconciliation using a blockchain-based distributed ledger to record and transmit payment instructions.