Discovery Approach

We cultivate a discovery mindset at Citi that is essential for unlocking bold new sources of growth and value for our customers. We relentlessly seek fresh ideas by bringing outside perspectives into Citi with an active exploration of the startup landscape, strategic investments and partnerships, regardless of lifecycle stage.

We embrace disruption and collaborate with internal and external partners to drive innovation throughout Citi. Dedicated to fostering a dialogue – one that is open to new approaches, encourages curiosity and activates a willingness to test and iterate – we are forging an ambitious future for Citi by asking the question, “What if?”

A Strong Legacy

Citi’s commitment to innovation is in our DNA and aligns with our core strengths of global scale, access to deep data insights and longstanding customer relationships. Citi Ventures envisions a new future of financial services built upon the foundation and expertise of more than 200 years of service. Citi’s longstanding mission is to foster progress and help our clients achieve their ambitions. From funding the Trans-Atlantic Cable and the Panama Canal to pioneering the ATM and rewards programs, Citi has been integral to defining moments in history and the financial services industry.

As the world’s leading global bank, Citi serves 200 million customer accounts in 160 countries and 1,000 cities, facilitating an average of $3 trillion in daily business and institutional transactions. Citi Ventures is building upon this scale with innovative new technologies, businesses and partners to design the future of financial services.


  • November 2015

    Investment portfolio grows to 23 active startups

  • December 2014

    Partnered with Plug and Play to launch global FinTech accelerator with locations in U.S., Germany, Singapore, Brazil and Spain

  • December 2013

    Internal Acceleration Fund established

  • November 2013

    Launched Citi’s first FinTech accelerator in Tel Aviv

  • July 2013

    Citi Ventures established the Global Lab Network

  • April 2013

    Vanessa Colella joins as Managing Director and Global Head, Venture Investing

  • October 2012

    Silver Tail is first successful portfolio company exit (acquired by EMC)

  • June 2012

    Investment portfolio grows to 10 startups

  • March 2012

    First successful commercialization of Silver Tail

  • January 2012

    First pilot product from investment portfolio is tested

  • March 2011

    Debbie Brackeen joins as Managing Director and Global Head, Innovation Network

  • January 2011

    Citi Ventures makes its first venture investment

  • January 2010

    Citi Ventures founded and headquarters in Palo Alto opened

  • May 2008

    Debby Hopkins named Citi Chief Innovation Officer