Citi has introduced a newer version of our former, world-famous tagline. "Citi Never Sleeps" is a slight variation of the memorable line that debuted more than 30 years ago.

This advertising enhancement builds on Citi's existing brand, one of the most valuable brands in the world, which was further broadened through global advertising campaigns last year, and supports the company's rich history of serving customers any time and any place through a variety of channels.

"Citi Never Sleeps" captures our organization's relentless commitment and boundless energy to serve customers in more than 100 countries, our global growth strategy, and our long-standing reputation as a global leader in innovation.