| April 25, 2007 | Citigroup Inc. (NYSE: C) |
New York, NY � Citi, the leading global financial services company, is aiming to help make a difference in the environment this year, while delivering tangible benefits to customers who desire to reduce their dependence on paper and help to protect the environment. In January, the company put in motion a customer-focused "Plant-a-Tree" initiative � a program that creates environmental awareness by encouraging its credit card holders to switch to paperless statements, planting a tree for each conversion made. Today, the company is pleased to announce its first quarter results from the program, where already more than 300,000 customers have opted to "go paperless" and just as many trees have been planted on their behalf nationwide.
For every customer that switches to paperless statements, Citi, in partnership with the National Arbor Day Foundation (NADF), will plant a tree on his or her behalf in a location where it is most needed. Along with the environmental benefits, going paperless has its consumer advantages as well. Going paperless helps reduce paper clutter and allows customers to view their statements online for up to six months, as well as provides easy access to account activity anywhere, anytime.
"Our customers come first, and enrolling in Paperless Statements is an easy way for them to take part in protecting the environment," says Rob Rosenblatt, EVP, Citi Cards. "Not only are we working together to conserve a vital natural resource, we are helping to replenish our national forests and contributing to a positive global cause. Citi is proud to be implementing programs that not only make our customers' lives simpler, but also addresses today's environmental concerns. The 'Plant-a-Tree' initiative is a great place to start. "
"The National Arbor Day Foundation is pleased to be working with Citi on this important project," says John Rosenow, President of the National Arbor Day Foundation. "The thousands of tons of paper waste reduced will have a tremendous impact, and the trees planted will provide multiple benefits for this and future generations. The trees will clean the air we breathe, purify waterways, control erosion, add beauty to the landscape and provide food and habitat for wildlife."
To help build momentum around the cause, employees at several Citi Cards' sites around the country will be participating in National Arbor Day activities in April including local tree plantings and educational events at local schools.
At Citi, we believe that working to promote environmental and social sustainability is good business practice. The Plant-a-Tree initiative is also in full rollout to customers of Citi's Smith Barney business. This coming May, the offer will also be made available to Citibank customers, where for every Citibank account converted to paperless, a donation will be made to the NADF for a tree to be planted in a national forest.
Citi
Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Citi's major brand names include Citibank, CitiFinancial, Primerica, Citi Smith Barney and Banamex. Additional information may be found at www.citigroup.com or www.citi.com.